Bryce York - AI Product Executive & Builder

AI + Helping Product Managers Get Promoted & Ship Their Best Work

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Thanks for stopping by. A quick piece about me, product management, and my site.

in Product Management  •  4 min read

My content elsewhere online

Whether on Product School, Products That Count, or ProductCraft -- you'll find my articles, videos, and podcast content across the web. Here's some of my favorites

in Product Management  •  4 min read

Latest Content

How to use gpt-image-2 in n8n, today!

While we wait for the official update, here's how to use the best image model available in n8n today.

in AI at Work  •  5 min read

A framework for how to talk about features that might still break, change, or disappear altogether

An opinionated take on labeling pre-release features.

in Product Management  •  7 min read

Steel Threads: How to Build With AI Without Burning Tokens on the Wrong Thing

The one simple habit of "starting thinner" will help you build faster & with way less frustration

in Productivity, AI at Work  •  6 min read

You probably don’t need the full AI evals suite for every feature. Do this instead.

Sorry, but not every feature is worthy of the full evals treatment. But doing nothing is way too risky!

in AI & Machine Learning, Product Management  •  19 min read

If Your PMs Are Vibe-Coding Prototypes, Who’s Doing the Product Management?

If your PMs are spending half their week in Cursor or Lovable building prototypes, they're probably neglecting the higher-leverage work that actually drives product success.

in AI & Machine Learning, Product Management  •  7 min read

8 Non-Obvious Ways to Master Conversational Prompting at Work

How to prompt good... or at least be kind of okay at it or something 🤷🏻‍♂️

in AI at Work  •  9 min read

The Art of Conversational Prompting: A Real-World Approach to Using AI at Work

What if the thing holding you back from getting what you want from AI is that you’re too focused on the prompt instead of having the right conversation?

in AI at Work  •  7 min read

6 Mindset Tips For Building an AI Product Strategy

If you haven't been asked "what's our AI strategy?" yet, you will be! These mindset tips will help set your up for success.

in AI & Machine Learning, Product Management  •  4 min read

The AI tools I actually use as a Startup Product Executive in February 2025

I get asked a lot about the AI tools I’m using, so I’ve put together this evergreen article that I’ll periodically update with my favorite AI tools. 

in AI at Work, Tools I Recommend  •  4 min read

7 Non-Obvious PM Interview Tips (based on interviewing 300+ product managers & product leaders)

Having interviewed product managers from associate to director, these are some of my tips for cracking the product management interview!

in Product Management  •  4 min read

How to Ship Your First Generative AI Feature

For Product Managers who want to ship their first GenAI or LLM-powered feature but are unsure where to start.

in AI & Machine Learning, Product Management  •  4 min read

How To Become A Product Manager

Breaking into product management isn't easy, but it's more than possible with the right attitude and some hard work.

in Product Management  •  4 min read

Open-Source Slack AI – How & Why I Built v1.0 in 3 Days

How I made a Slack App MVP to summarize threads and provide channel overviews using open-source tools and OpenAI.

in AI & Machine Learning, Product Management  •  11 min read

Encouraging Teams to Talk to Customers: 5 Key Strategies for Effective Customer Knowledge Building

If you've ever worried your team doesn't spend enough time talking to customers, you're probably right! Here are five things you can do about it.

in Management & Leadership, Product Management  •  6 min read

Steelman Arguments in Startups: A Guide for Product Leaders

Why making your point - by making someone else's - is a surefire shortcut to better decision-making & collaboration

in Management & Leadership, Product Management  •  4 min read

7 Ways to Better Understand Buyers & Customers in B2B Product Management

Knowing both your customers and your buyers is critical to finding problems worth solving and developing solutions worth building.

in Product Management  •  4 min read

7 Rapid-Fire Tips to Get Promoted from Product Manager to Product Leader

Feeling stuck as an individual contributor? Try these non-obvious strategies for experienced product managers who feel more than ready for a people management role.

in Product Management  •  4 min read

Powerful Hack For Getting Buy-In From Stakeholders [video]

If you're tired of getting red lights from stakeholders, this hack might be just what you need to win them over!

in Product Management  •  4 min read

Red Door Tests – How I Measure Feature Engagement Before Building Anything [video]

Use this simple tool to gather quantitative data about your feature before you even go to all the trouble of building it.

in Product Management  •  4 min read

How to Make Prioritization Simple & Intuitive Using The Theory of Constraints [video]

Prioritization is hard! And there is nothing worse than doing a ton of work but not moving the needle.

in Product Management  •  9 min read

How to Balance Product Discovery and Product Delivery

When you're busy, good product discovery is the first thing to fall by the wayside. Here's how to balance your time without dropping the ball.

in Product Management  •  6 min read

Time Blocking: Supercharge your productivity right in your calendar

Take control of your time and actively manage your productivity by using your calendar just a little differently.

in Productivity  •  6 min read

Time Audits: If you can never find time for the “important” work, read this!

Wondering where your week goes? Feel stuck doing things that aren't the right use of your time and skills? Time for a time audit!

in Productivity, Product Management  •  8 min read

How to Find More Hours in Your Week Without Working Harder – The CARD Framework

The 4 easiest ways to clear your calendar and to-do list to make room for more valuable work!

in Product Snacks, Productivity, Product Management  •  4 min read

Composable Features

A definition and playbook for thoughtfully designed features that are delightfully and elegantly simple to expand over time

in Product Management  •  10 min read

The Product Development Lifecycle

The 4 Phases of Delivering Products & Features Your Customers Will Love

in Product Management  •  4 min read

Why I don’t write User Stories… and write Job Stories instead

"When I <situation>, I want to <something> so I can <whatever>."

in Product Management  •  4 min read

Simple Productivity Rituals

Three simple productivity hacks I’ve been using for years 
and how to adopt them for yourself tomorrow

in Product Snacks, Productivity, Product Management  •  4 min read

Velocity You Can Feel

Velocity should be qualitative, not quantitative, in early and growth-stage startups

in Product Snacks, Product Management  •  4 min read

The Process of Writing Processes

Know your audience and write a well-structured 
document they can follow without additional context

in Product Snacks, Product Management  •  4 min read

Diamond Processing for Product Managers

Make your products shine by cutting the excess and taking the time to polish the user experience

in Product Snacks, Product Management  •  4 min read