Product Management

Bryce York - Startup Product Leader

Latest Content

7 Rapid-Fire Tips to Get Promoted from Product Manager to Product Leader

Feeling stuck as an individual contributor? Try these non-obvious strategies for experienced product managers who feel more than ready for a people management role.

in Product Management  •  4 min read

Powerful Hack For Getting Buy-In From Stakeholders [video]

If you're tired of getting red lights from stakeholders, this hack might be just what you need to win them over!

in Product Management  •  4 min read

Red Door Tests – How I Measure Feature Engagement Before Building Anything [video]

Use this simple tool to gather quantitative data about your feature before you even go to all the trouble of building it.

in Product Management  •  4 min read

How to Make Prioritization Simple & Intuitive Using The Theory of Constraints [video]

Prioritization is hard! And there is nothing worse than doing a ton of work but not moving the needle.

in Product Management  •  9 min read

Product Discovery Done Right

How to balance product discovery and product delivery.

in Product Management  •  6 min read

Time Audit: If you can never find time for the “important” work, read this!

Wondering where your week goes? Feel stuck doing things that aren't the right use of your time and skills? Time for a time audit!

in Productivity, Product Management  •  8 min read

The CARD Framework

The 4 easiest ways to clear your calendar and to-do list to make room for more valuable work!

in Product Snacks, Productivity, Product Management  •  4 min read

Composable Features

A definition and playbook for thoughtfully designed features that are delightfully and elegantly simple to expand over time

in Product Management  •  10 min read

The Product Development Lifecycle

The 4 Phases of Delivering Products & Features Your Customers Will Love

in Product Management  •  4 min read

Why I don’t write User Stories… and write Job Stories instead

"When I <situation>, I want to <something> so I can <whatever>."

in Product Management  •  4 min read

Simple Productivity Rituals

Three simple productivity hacks I’ve been using for years 
and how to adopt them for yourself tomorrow

in Product Snacks, Productivity, Product Management  •  4 min read

Velocity You Can Feel

Velocity should be qualitative, not quantitative, in early and growth-stage startups

in Product Snacks, Product Management  •  4 min read

The Process of Writing Processes

Know your audience and write a well-structured 
document they can follow without additional context

in Product Snacks, Product Management  •  4 min read

Diamond Processing for Product Managers

Make your products shine by cutting the excess and taking the time to polish the user experience

in Product Snacks, Product Management  •  4 min read

The Two Trains Metaphor and Instant Tech Debt

The most important part of making a “new” way of doing things is deprecating the “old” way

in Product Snacks, Product Management  •  4 min read

Discarding Features is Important Product Work

If there’s part of the product that never gets used or doesn’t deliver value, it’s time to consider removing it

in Product Snacks, Product Management  •  4 min read

Design Principles

A simple but powerful tool to keep your product experience consistent and guide your decision-making

in Product Snacks, Product Management  •  4 min read

The two key types of product risk and how to manage them

There are things we don’t know and things we can’t know, de-risk the former and test the latter.

in Product Snacks, Product Management  •  4 min read

Are you taking statistical significance too seriously?

In product, business significance is more important than statistical significance so make sure you’re not over-emphasizing stat sig.

in Product Snacks, Product Management  •  4 min read

Beware Overfitting Your Product Solutions

Using and acting on all data isn’t always ideal, don’t fall into the trap of trying to be everything to everyone.

in Product Snacks, Product Management  •  4 min read

Start Here

Thanks for stopping by. A quick piece about me, product management, and my site.

in Product Management  •  4 min read

My content elsewhere online

Whether on Product School, Products That Count, or ProductCraft -- you'll find my articles, videos, and podcast content across the web. Here's some of my favorites

in Product Management  •  4 min read

Tools I Recommend for Startups & Product Managers 2021

People ask me to recommend tools all the time, so I made this page as a reference point for my most recommended software and tools for startups and product managers.

in Product Management, Tools I Recommend, Digital Marketing  •  8 min read

10 Non-Obvious Tips For Startup Product Leaders

After 10 years working in product management, these are my top 10 non-obvious tips for succeeding in a product leadership role.

in Product Management  •  43 min read

How – and why – I totally reinvented our company’s project reporting method

Spoiler: I also just finished reading Shape Up. Here’s how to apply it with Google Slides or PowerPoint

in Product Management  •  10 min read

If your MVP feels like hard work, you’re probably doing it wrong

I propose we focus less on building MVPs and more on building MVEs – Minimum Viable Experiment.

in Product Management  •  6 min read

Secrets to Scaling A People-Intensive Business with Will Davies from Car Next Door

Will attributes his success to three pillars - Building The Team, Getting Stuff Done, and World-Class Systems.

in Product Management, Growth Hacking, Entrepreneurship  •  6 min read

Insider Secrets for High Impact Growth with Sean Ellis

Lessons on how to crush it at Growth with the man who coined the term 'growth hacking' in 2010 and popularized the term product/market fit.

in Product Management, Digital Marketing, Marketing Analytics, Growth Hacking, Internet Marketing, Entrepreneurship  •  12 min read

The $2.4M Decision-Making Framework from Jayride’s Rod Bishop

A Carefully Structured Formula for Speed, Cohesion, and Minimised Key-Person Risk

in Product Management, eCommerce, Learn From A Burner  •  4 min read

Case Study: Designing a simple UI/UX for a complex process – Login with 2-factor auth

I came across this article today and couldn't help but share it with you.

in Product Management, User Experience  •  4 min read