Tools I Recommend for Startups & Product Managers 2021

Tools I Recommend for Startups & Product Managers 2021

People ask me to recommend tools all the time, so I made this page as a reference point for my most recommended software and tools for startups and product managers.

People always ask me what I recommend as great tools for startups, and there are some things I get asked about all the time (like email marketing tools).

So, I’m publishing this page as a go-to place to see all the stuff I think is awesome and worth checking out if it matches your needs.

Keep in mind, I don’t know your business, so I can’t promise it’s the right tool for you, but I can promise it’s worth looking at and deciding for yourself.

If there’s something I haven’t mentioned, send me an email or tweet and let me know.

Email Marketing

My Stuff

  • UTM Link Manager – finally an easy way to create and manage your UTM tracking links.
  • Seed The Change – plant trees, grow profits. This one helps eCommerce businesses grow their bottom line while making the world a better place
  • How to kick ass at email marketing [course] – this ~60 minute course goes through my top strategies for crushing it with email marketing, it’s free if you’re a SkillShare member (or if you’re on their 2-month free trial – two whole months to take my course and any of the other great courses on SkillShare!)
  • WPMedium – this very WordPress theme is for sale, go grab it for your own blog if you want to own your own audience (instead of giving it all to Medium)

Learn To Code

As a self-taught engineer and technical product manager, I’ve taken a load of coding courses, and from all those, I can’t recommend Wes Bos’ courses highly enough!

If you’re looking for something free and want to get started learning Javascript, you can’t beat his Javascript30 course. Another free course that helps you get comfortable using the command line, which is a huge productivity booster, is the Command Line Power User Course.

If you’re looking to get serious about Javascript and be able to build your own stuff, I’d highly recommend all his premium courses, especially:

Conversion Optimization & Experimentation


WordPress stuff

Desktop tools / Mac apps