Is your startup idea a jumping pony?

Have you ever seen a business pitch that was brilliant? Have you ever seen a business pitch that was incredibly interesting, creative and clever yet lacked something and left you wondering “… but why?” All to often early stage entrepreneurs (I’ve definitely been guilty of this) make a crucial mistake.

Have you ever seen a business pitch that was brilliant? Have you ever seen a business pitch that was incredibly interesting, creative and clever yet lacked something and left you wondering “… but why?”

All to often early stage entrepreneurs (I’ve definitely been guilty of this) make a crucial mistake. Entrepreneurs of all levels of experience forget once in a while, and forget to ask the market a simple set of questions.

Don’t go to market with a product without defining the problem you solve.

Think of it this way; why would you teach your pony to jump if nobody wants a jumping pony?

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