Digital Strategy

Bryce York - The Product & Conversion Guy

Latest Content

4 Reasons You’re Crazy If You Don’t Own A Kindle (If You’re An Entrepreneur)

1. It saves you time I hated having to wait two weeks for a book to arrive from Amazon. By the time it got to my door, I’d lost the excitement. With my Kindle I can buy a book and have it ready to read in 2 minutes! 2. It…

in Digital Marketing, Digital Strategy, Entrepreneurship  •  4 min read

Does Money Stifle Creativity?

According to Fast Company magazine and a study by MIT, paying people to be creative or productive is often counter productive. The MIT study offered three levels of monetary incentive correlating to the level of success. When the system was tested against menial, mechanical tasks the incentives worked exceptionally well.

in Digital Marketing, Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur  •  4 min read

Is your startup idea a jumping pony?

Have you ever seen a business pitch that was brilliant? Have you ever seen a business pitch that was incredibly interesting, creative and clever yet lacked something and left you wondering “… but why?” All to often early stage entrepreneurs (I’ve definitely been guilty of this) make a crucial mistake.

in Digital Marketing, Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur, eCommerce, Startup  •  4 min read

So you’re thinking about raising capital?

As a seed stage business, it is often tempting to raise money to give you business a kick start. More money means more options, right? What experts such as Mark Suster believe, as well as myself, is that there is a fine line between enough capital and too much capital.

in Digital Marketing, Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur, eCommerce  •  4 min read

Personal Branding; how to brand, market and sell yourself as an entrepreneur

Step #1 – Define yourself, in a 30 second soundbite, this needs to be so simple you can say it at gunpoint if you're woken at 3 AM.

in Digital Marketing, Digital Strategy, Entrepreneurship  •  4 min read

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