Bryce is a startup product leader with well over a decade of product management experience. Originally from Australia, Bryce is now based in NYC. He founded and sold his own startup, Seed The Change, which helped eCommerce stores grow their profits by planting trees. He’s now driving product at Tatari – an ad-tech startup democratizing TV advertising – and helping experienced product managers become better product leaders.
Product leader with 10+ years experience & a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints.
Deep technical/engineering experience with an eye for world-class UI / UX and creating high-conversion user experiences.
Extensive experience working in startups as an early-stage employee directly with startup founders, executives & boards as well as experience in management consulting and digital marketing.
Recently overhauled Finder’s experimentation process and used it to drive a 7-figure gross profit uplift in our first experiment.
Taken an enterprise SaaS business from concept to global scale with $1M+ first year revenue.
Bryce’s proudest product achievements before Tatari include:
- Building and exiting Seed The Change, a company that helps eCommerce stores grow their profits by planting trees for every product sold in their online store.
- Co-Founding RadFrame (later acquired by Deloitte) an enterprise platform that teaches product management, corporate innovation, and design thinking. The platform focuses on teaching by doing and generates roadmaps of proprietary methods & startup tools and delivers them directly to teams as they innovate using a context-aware algorithm called ‘The Wizard.’ The product has been licensed by MBA programs in Africa and Australia, global media conglomerate News Corp, Europe’s largest telco, and 20% of Australia’s 20 largest companies (by market cap) including two of Australia’s largest banks. RadFrame generated $1M+ in revenue in its first year with a team of just 5 people.
Specialties
Business + product strategy, AI/ML product strategy, product architecture, experimentation and conversion optimization (both execution and strategy), growth engineering, and user empathy.
Qualifications
Bachelor of Business in Marketing & Computer Science and professional certifications including as an Analytics & Data Specialist, Customer Value Optimization Specialist, Optimizely X, and eCommerce Marketing Specialist.
