Bryce York – Startup Product Leader

Bryce York - Startup Product Leader
Bryce York

Bryce is a startup product leader with well over a decade of product management experience. Originally from Australia, Bryce is now based in NYC. He founded and sold his own startup, Seed The Change, which helped eCommerce stores grow their profits by planting trees. He’s now driving product at Tatari – an ad-tech startup democratizing TV advertising – and helping experienced product managers become better product leaders.

Product leader with 10+ years experience & a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints.

Deep technical/engineering experience with an eye for world-class UI / UX and creating high-conversion user experiences.

Extensive experience working in startups as an early-stage employee directly with startup founders, executives & boards as well as experience in management consulting and digital marketing.

Recently overhauled Finder’s experimentation process and used it to drive a 7-figure gross profit uplift in our first experiment.

Taken an enterprise SaaS business from concept to global scale with $1M+ first year revenue.

Bryce’s proudest product achievements before Tatari include:


Business + product strategy, AI/ML product strategy, product architecture, experimentation and conversion optimization (both execution and strategy), growth engineering, and user empathy.


Bachelor of Business in Marketing & Computer Science and professional certifications including as an Analytics & Data Specialist, Customer Value Optimization Specialist, Optimizely X, and eCommerce Marketing Specialist.

Bryce York Certifications