Bryce York - Startup Product Leader

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Is your startup idea a jumping pony?

Have you ever seen a business pitch that was brilliant? Have you ever seen a business pitch that was incredibly interesting, creative and clever yet lacked something and left you wondering “… but why?” All to often early stage entrepreneurs (I’ve definitely been guilty of this) make a crucial mistake.

in Digital Marketing, Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur, eCommerce, Startup  •  4 min read

So you’re thinking about raising capital?

As a seed stage business, it is often tempting to raise money to give you business a kick start. More money means more options, right? What experts such as Mark Suster believe, as well as myself, is that there is a fine line between enough capital and too much capital.

in Digital Marketing, Entrepreneur, eCommerce, Digital Strategy, Entrepreneurship, Business Strategy  •  4 min read