Bryce York – The Product & Conversion Guy

Bryce York

Bryce is a startup product manager and has been for over 10 years. He’s originally from Australia and now based in NYC. He founded and sold his own startup, Seed The Change, which helped eCommerce stores grow their profits by planting trees. He’s now driving product at Tatari – an ad-tech startup democratizing TV advertising – and helping experienced product managers become better product leaders.

Product leader with 10+ years experience & a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints

Deep technical/engineering experience with an eye for world-class UI / UX and creating high-conversion user experiences

Extensive experience working in startups as an early-stage employee directly with startup founders, executives & boards as well as experience in management consulting and digital marketing

Recently overhauled Finder’s experimentation process and used it to drive a 7-figure gross profit uplift in our first experiment

Taken an enterprise SaaS business from concept to global scale with $1M+ first year revenue.

Bryce’s proudest product achievements include:

Specialties

Business + product strategy, product architecture, experimentation and conversion optimization (both execution and strategy), growth engineering, and user empathy.

Qualifications

Bachelor of Business in Marketing & IT and professional certifications including as an Analytics & Data Specialist, Customer Value Optimization Specialist, Optimizely X, and eCommerce Marketing Specialist.

Bryce York Certifications

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