Marketing Analytics

Bryce York - Startup Product Leader

Latest Content

Marketing Attribution Methods 101

Even with all the data in the world, you need to be smart with how you use it if you want to get an accurate picture.

in Digital Marketing, Marketing Analytics, Growth Hacking  •  4 min read

Insider Secrets for High Impact Growth with Sean Ellis

Lessons on how to crush it at Growth with the man who coined the term 'growth hacking' in 2010 and popularized the term product/market fit.

in Product Management, Digital Marketing, Marketing Analytics, Growth Hacking, Internet Marketing, Entrepreneurship  •  10 min read

TechCrunch Article Proves Even Experts Don’t Understand Campaign Tracking!

I was reading this article from TechCrunch and it seems even Marketing Experts aren’t harnessing the campaign tracking of Google Analytics. The article missed an important point — Google Analytics…

in Digital Marketing, Marketing Analytics, eCommerce  •  4 min read