Product Management: Beyond The Basics Video Course

Learn more about the Beyond The Basics course.

I’ve Spent 10+ Years As A High-Growth Startup Product Manager – Here’s What I Learned…

Hey there 👋,

I’m Bryce York and I’m glad you’re here!

Over the last 10+ years, I’ve worked across early-stage and high-growth startups as a Product Manager and after a ton I’ve requests, I’ve distilled my most practical advice and tools into a 60-minute video course.

I created for stakeholders and early-intermediate product managers who want to go beyond the basics of what a great product manager does and how they work best with other roles.

Over the last decade, I’ve worked across management consulting, ad tech, education, and fintech and this crash course draws on that full breadth of experience.

I’ve built product and shipped features resulting in seven-figure results for companies ranging from 5 to 300 employees.

I’ve also founded and grown my own startups and was fortunate enough to exit one of them in late 2019.

In this video course, you’ll learn:

• The 3 critical missions of a great PM and the 2 most practical frameworks for getting them right
• Practical frameworks and principles including MECE, DiVECo, Job Stories, DVF, Front-Loading Value, Reducing WIP, and the PDLC
• The truth about the 2 most common (and damaging) misconceptions of product management
• What makes a great product manager? And what are their most important skills
• The shared responsibilities between product management and other roles
• How to build a culture where product management thrives (based on facts & stats)

Get the course – $47 FREE.

Course Overview

Carefully crafted and focused on covering only the most practical advice and tools I can give you:

1. Introduction & Overview
2. The 3 Missions of a Product Manager
   1. Mission #1 – Problem Worth Solving
   2. Mission #2 – Solution Worth Building
   3. Mission #3 – Support & Guide The Team To Ship The Solution
      • Job Stories
      • MECE
      • Prioritization vs Sequencing
      • Reducing WIP
      • Promoting Your Work
3. The Product Development Lifecycle
4. Common Misconceptions
5. Working With Other Roles
6. Product Management Metaphors
7. What Makes A Great PM?
8. Creating A Product-Friendly Culture