# Bryce York - Startup Product Leader > AI + Helping Product Managers Get Promoted & Ship Their Best Work --- ## Pages - [My Products](https://bryceyork.com/products/): I’ve been meaning to create this page for a very long time, but I haven’t because I wanted to make... - [User Manual v0.2](https://bryceyork.com/user-manual/): A document that hopefully serves as a useful README for working together. Provided as a convenience and not any kind of expectation. - [Bryce York's Notetaking Method](https://bryceyork.com/bryce-yorks-notetaking-method/): https://vimeo. com/524577993 - [Product Management: Beyond The Basics Video Course](https://bryceyork.com/product-management-course-btb/): Affordable product management course full of practical advice & framworks. 11 lessons, 60-minutes of content, 10+ years experience. - [Product Management Speaker, Bryce York](https://bryceyork.com/product-management-speaker/): Bryce York “A product manager stretched across too many things becomes a project manager. ”Bryce York, Product Management Leader &... - [Product Resources](https://bryceyork.com/product-courses/): Product Snacks delivered fresh to your inbox. Bite-sized product articles under 500 words delivered fresh to your inbox. Skip the... - [The $300,000 Crash Course in Outsourced Software Development](https://bryceyork.com/outsourcing-crash-course/): I used to be 100% intimidated by outsourcing until I threw myself in the deep end. Now I want you to blatantly steal the lessons that cost $300,000 to learn - [Terms of Use & Privacy Policy](https://bryceyork.com/terms-and-privacy-policy/): Terms of Use 1. Terms By accessing the website at http://BryceYork. com, you are agreeing to be bound by these terms... - [Disclaimer](https://bryceyork.com/disclaimer/): Hi. Bryce here. Everything here comes from my own experiences, observations, and whatever I’ve managed to figure out along the... - [Polandball Brick Breaker](https://bryceyork.com/polandball-brick-breaker/): var unityObjectUrl = "http://webplayer. unity3d. com/download_webplayer-3. x/3. 0/uo/UnityObject2. js"; if (document. location. protocol == 'https:') { unityObjectUrl = unityObjectUrl. replace("http://",... - [What People Are Saying About Bryce York](https://bryceyork.com/bryce-york/): "He’s efficient, proactive and courteous, which in my view is potent combination. He clearly has a big future." – Siimon Reynolds (The Fortune Institute) - [Bryce York – Startup Product Leader](https://bryceyork.com/startup-product-leader/): Bryce York Bryce is a startup product leader with well over a decade of product management experience. Originally from Australia,... --- ## Posts - [How to use gpt-image-2 in n8n, today!](https://bryceyork.com/n8n-gpt-image-2/): While we wait for the official update, here's how to use the best image model available in n8n today. - [A framework for how to talk about features that might still break, change, or disappear altogether](https://bryceyork.com/labeling-pre-release-features/): An opinionated take on labeling pre-release features. - [Steel Threads: How to Build With AI Without Burning Tokens on the Wrong Thing](https://bryceyork.com/steel-threads/): The one simple habit of "starting thinner" will help you build faster & with way less frustration - [You probably don’t need the full AI evals suite for every feature. Do this instead.](https://bryceyork.com/are-ai-evals-necessary/): Sorry, but not every feature is worthy of the full evals treatment. But doing nothing is way too risky! - [If Your PMs Are Vibe-Coding Prototypes, Who's Doing the Product Management?](https://bryceyork.com/vibe-coding-prototypes/): If your PMs are spending half their week in Cursor or Lovable building prototypes, they're probably neglecting the higher-leverage work... - [8 Non-Obvious Ways to Master Conversational Prompting at Work](https://bryceyork.com/8-conversational-prompting-at-work-tips/): How to prompt good... or at least be kind of okay at it or something 🤷🏻 ♂️ - [The Art of Conversational Prompting: A Real-World Approach to Using AI at Work](https://bryceyork.com/conversational-prompting-in-action/): What if the thing holding you back from getting what you want from AI is that you’re too focused on the prompt instead of having the right conversation? - [6 Mindset Tips For Building an AI Product Strategy](https://bryceyork.com/6-ai-strategy-mindset-tips/): If you haven't been asked "what's our AI product strategy?" yet, you will be! These mindset tips will help set your up for success. - [The AI tools I actually use as a Startup Product Executive in February 2025](https://bryceyork.com/ai-tools-i-actually-use/): I get asked a lot about the AI tools I’m using, so I’ve put together this article that I’ll periodically update with my favorite AI tools. - [7 Non-Obvious PM Interview Tips (based on interviewing 300+ product managers & product leaders)](https://bryceyork.com/product-manager-interview-tips/): Having interviewed product managers from associate to director, these are some of my tips for cracking the product management interview! - [How to Ship Your First Generative AI Feature](https://bryceyork.com/generative-ai-product-management/): For Product Managers who want to ship their first GenAI or LLM-powered feature but are unsure where to start. - [How To Become A Product Manager](https://bryceyork.com/how-to-become-a-product-manager/): Breaking into product management isn't easy, but it's more than possible with the right attitude and some hard work. - [Open-Source Slack AI - How & Why I Built v1.0 in 3 Days](https://bryceyork.com/free-open-source-slack-ai/): How I made an open-source Slack AI App MVP to summarize threads and provide channel overviews using open-source tools and OpenAI. - [Encouraging Teams to Talk to Customers: 5 Key Strategies for Effective Customer Knowledge Building](https://bryceyork.com/talking-to-customers/): If you've ever worried your team doesn't spend enough time talking to customers, you're probably right! Here are five things you can do about it. - [Steelman Arguments in Startups: A Guide for Product Leaders](https://bryceyork.com/steelman-arguments/): Steelman Arguments: Why making your point - by making someone else's - is a surefire shortcut to better decision-making & collaboration. - [7 Ways to Better Understand Buyers & Customers in B2B Product Management](https://bryceyork.com/b2b-buyers-customers/): Knowing both your customers and your buyers is critical to finding problems worth solving and developing solutions worth building. - [7 Rapid-Fire Tips to Get Promoted from Product Manager to Product Leader](https://bryceyork.com/7-product-leadership-tips/): Feeling stuck as an individual contributor? Try these non-obvious strategies for experienced product managers who feel more than ready for a people management role. - [Powerful Hack For Getting Buy-In From Stakeholders [video]](https://bryceyork.com/getting-stakeholder-buy-in/): If you're tired of getting red lights from stakeholders, this hack might be just what you need to win them over! - [Red Door Tests – How I Measure Feature Engagement Before Building Anything [video]](https://bryceyork.com/red-door-tests/): Use this simple tool to gather quantitative data about your feature before you even go to all the trouble of building it. - [How to Make Prioritization Simple & Intuitive Using The Theory of Constraints [video]](https://bryceyork.com/theory-of-constraints/): Prioritization is hard! And there is nothing worse than doing a ton of work but not moving the needle. - [How to Balance Product Discovery and Product Delivery](https://bryceyork.com/product-discovery/): When you're busy, good product discovery is the first thing to fall by the wayside. Here's how to balance your time without dropping the ball. - [Time Blocking: Supercharge your productivity right in your calendar](https://bryceyork.com/time-blocking/): Use time blocking to take control of your time and actively manage your productivity by using your calendar just a little differently. - [Time Audits: If you can never find time for the "important" work, read this!](https://bryceyork.com/time-audit/): Wondering where your week goes? Feel stuck doing things that aren't the right use of your time and skills? Time for a time audit! - [How to Find More Hours in Your Week Without Working Harder – The CARD Framework](https://bryceyork.com/card-framework/): Are you struggling to “find time” to do something important? Is your calendar so full you can’t find two hours to rub together? - [Composable Features](https://bryceyork.com/composable-features/): A playbook & definition of Composable Features - thoughtfully designed features that are delightfully and elegantly simple to expand over time - [The Product Development Lifecycle](https://bryceyork.com/product-development-lifecycle/): The 4 key phases of the product development lifecycle and how to they enable you to deliver products & features your customers will love. - [Why I don’t write User Stories… and write Job Stories instead](https://bryceyork.com/job-stories/): "When I <situation>, I want to <something> so I can <whatever>." - [Simple Productivity Rituals](https://bryceyork.com/productivity-rituals/): Three simple productivity hacks I’ve been using for years 
and how to adopt them for yourself tomorrow - [Velocity You Can Feel](https://bryceyork.com/velocity/): Velocity should be qualitative, not quantitative, in early and growth-stage startups - [The Process of Writing Processes](https://bryceyork.com/processes/): Know your audience and write a well-structured 
document they can follow without additional context - [Diamond Processing for Product Managers](https://bryceyork.com/diamond-processing/): Make your products shine by cutting the excess and taking the time to polish the user experience - [The Two Trains Metaphor and Instant Tech Debt](https://bryceyork.com/two-trains/): The most important part of making a “new” way of doing things is deprecating the “old” way - [Discarding Features is Important Product Work](https://bryceyork.com/discarding-features/): If there’s part of the product that never gets used or doesn’t deliver value, it’s time to consider removing it - [Design Principles](https://bryceyork.com/design-principles/): A simple but powerful tool to keep your product experience consistent and guide your decision-making - [Beware Overfitting Your Product Solutions](https://bryceyork.com/beware-overfitting-your-product-solutions/): Using and acting on all data isn’t always ideal, don’t fall into the trap of trying to be everything to everyone. - [Are you taking statistical significance too seriously?](https://bryceyork.com/stat-sig-business-significance/): In product, business significance is more important than statistical significance so make sure you’re not over-emphasizing stat sig. - [The two key types of product risk and how to manage them](https://bryceyork.com/two-types-product-risk/): There are things we don’t know and things we can’t know, de-risk the former and test the latter. - [Start Here](https://bryceyork.com/start-here/): Thanks for stopping by. A quick piece about me, product management, and my site. - [My content elsewhere online](https://bryceyork.com/around-the-internet/): Whether on Product School, Products That Count, or ProductCraft -- you'll find my articles, videos, and podcast content across the... - [Tools I Recommend for Startups & Product Managers 2021](https://bryceyork.com/tools-for-startups-product-managers/): People ask me to recommend tools all the time, so I made this page as a reference point for my most recommended software and tools for startups and product managers. - [10 Non-Obvious Tips For Startup Product Leaders](https://bryceyork.com/product-leadership-tips/): After 10 years working in product, here are my top 10 non-obvious product management tips for succeeding in a product leadership role... - [How - and why - I totally reinvented our company’s project reporting method](https://bryceyork.com/project-management-report-shape-up/): Spoiler: I also just finished reading Shape Up. Here’s how to apply it with Google Slides or PowerPoint - [If your MVP feels like hard work, you’re probably doing it wrong](https://bryceyork.com/mvp-vs-mve/): I propose we focus less on building MVPs and more on building MVEs – Minimum Viable Experiment. - [Marketing Attribution Methods 101](https://bryceyork.com/marketing-attribution-methods/): Even with all the data in the world, you need to be smart with how you use it if you want to get an accurate picture. - [Please Tell Me You Have A Backup…](https://bryceyork.com/dedicated-backup/): The cloud is a *terrible* backup strategy! Let me tell you why and what you should be doing instead. (spoiler, you need a dedicated backup solution) - [Secrets to Scaling A People-Intensive Business with Will Davies from Car Next Door](https://bryceyork.com/scaling-a-people-intensive-business-will-davies-car-next-door/): Will attributes his success with Car Next Door to three pillars - Building The Team, Getting Stuff Done, and World-Class Systems. - [Insider Secrets for High Impact Growth with Sean Ellis](https://bryceyork.com/sean-ellis-high-impact-growth-hacking/): Lessons on how to crush it at Growth with the man who coined the term 'growth hacking' in 2010 and popularized the term product/market fit. - [The Single Best Book I've Read In The Last 2 Years [seriously]](https://bryceyork.com/best-internet-marketing-book-ive-read/): My friend Nikki asked me to recommend an internet marketing book yesterday – she’s getting on a plane to Canada... - [TechCrunch Article Proves Even Experts Don't Understand Campaign Tracking!](https://bryceyork.com/even-experts-dont-understand-campaign-track/): I was reading this article from TechCrunch and it seems even Marketing Experts aren’t harnessing the campaign tracking of Google... - [The IRS Email Sequence](https://bryceyork.com/the-irs-email-sequence/): This email sequence is one of the fastest and easiest campaigns to create - in this post you'll be walked through the exact formula step-by-step. - [That awkard moment when your costs double...](https://bryceyork.com/that-awkard-moment-when-your-costs-double/): A snapshot of the real-life challenges of launching an eCommerce business. - [The $2.4M Decision-Making Framework from Jayride’s Rod Bishop](https://bryceyork.com/the-2-4m-decision-making-framework-from-jayrides-rod-bishop/): A Carefully Structured Formula for Speed, Cohesion, and Minimised Key-Person Risk - [Case Study: Designing a simple UI/UX for a complex process – Login with 2-factor auth](https://bryceyork.com/case-study-designing-a-simple-uiux-for-a-complex-process-login-with-2-factor-auth/): I came across this article today and couldn't help but share it with you. - [7 Ways To Growth Hack eCommerce in 2015](https://bryceyork.com/7-ways-to-growth-hack-ecommerce-in-2015/): My top predictions and tactics for rapidly accelerating the growth of your eCommerce business in 2015. - [Parallax Paralysis](https://bryceyork.com/parallax-paralysis/): I'm going to go out on a limb and say that the software of the web isn't ready for the influx of parallax backgrounds that are flooding the web. What I'm - [4 Reasons You're Crazy If You Don't Own A Kindle (If You're An Entrepreneur)](https://bryceyork.com/4-reasons-youre-crazy-if-you-dont-own-a-kindle-if-youre-an-entrepreneur/): 1. It saves you time I hated having to wait two weeks for a book to arrive from Amazon. By the time it got to my door, I'd lost the excitement. With my - [Does Money Stifle Creativity?](https://bryceyork.com/does-money-stifle-creativity/): According to Fast Company magazine and a study by MIT, paying people to be creative or productive is often counter productive. The MIT study offered three - [Is your startup idea a jumping pony?](https://bryceyork.com/is-your-startup-idea-a-jumping-pony/): Have you ever seen a business pitch that was brilliant? Have you ever seen a business pitch that was incredibly interesting, creative and clever yet - [So you're thinking about raising capital?](https://bryceyork.com/so-youre-thinking-about-raising-capital/): As a seed stage business, it is often tempting to raise money to give you business a kick start. More money means more options, right? What experts such - [Business relationships can end in divorce too.](https://bryceyork.com/business-relationships-can-end-in-divorce-too/): Throughout the resources available to entrepreneurs, there is an underlying belief. Starting a business with co-founders improves your chances of success. - [Personal Branding; how to brand, market and sell yourself as an entrepreneur](https://bryceyork.com/personal-branding-how-to-brand-market-and-sell-yourself-as-an-entrepreneur/): Step #1 – Define yourself, in a 30 second soundbite, this needs to be so simple you can say it at gunpoint if you're woken at 3 AM. --- # # Detailed Content ## Pages --- --- --- --- --- --- --- --- --- --- --- --- --- ## Posts - Categories: AI at Work While we wait for the official update, here's how to use the best image model available in n8n today. --- - Categories: Product Management An opinionated take on labeling pre-release features. --- - Categories: Productivity, AI at Work The one simple habit of "starting thinner" will help you build faster & with way less frustration --- - Categories: AI & Machine Learning, Product Management Sorry, but not every feature is worthy of the full evals treatment. But doing nothing is way too risky! --- - Categories: AI & Machine Learning, Product Management If your PMs are spending half their week in Cursor or Lovable building prototypes, they're probably neglecting the higher-leverage work that actually drives product success. --- - Categories: AI at Work How to prompt good... or at least be kind of okay at it or something 🤷🏻 ♂️ --- - Categories: AI at Work What if the thing holding you back from getting what you want from AI is that you’re too focused on the prompt instead of having the right conversation? --- - Categories: AI & Machine Learning, Product Management If you haven't been asked "what's our AI strategy?" yet, you will be! These mindset tips will help set your up for success. --- - Categories: AI at Work, Tools I Recommend I get asked a lot about the AI tools I’m using, so I’ve put together this evergreen article that I’ll periodically update with my favorite AI tools. --- - Categories: Product Management Having interviewed product managers from associate to director, these are some of my tips for cracking the product management interview! --- - Categories: AI & Machine Learning, Product Management For Product Managers who want to ship their first GenAI or LLM-powered feature but are unsure where to start. --- - Categories: Product Management Breaking into product management isn't easy, but it's more than possible with the right attitude and some hard work. --- - Categories: AI & Machine Learning, Product Management How I made a Slack App MVP to summarize threads and provide channel overviews using open-source tools and OpenAI. --- - Categories: Management & Leadership, Product Management If you've ever worried your team doesn't spend enough time talking to customers, you're probably right! Here are five things you can do about it. --- - Categories: Management & Leadership, Product Management Why making your point - by making someone else's - is a surefire shortcut to better decision-making & collaboration --- - Categories: Product Management Knowing both your customers and your buyers is critical to finding problems worth solving and developing solutions worth building. --- - Categories: Product Management Feeling stuck as an individual contributor? Try these non-obvious strategies for experienced product managers who feel more than ready for a people management role. --- - Categories: Product Management If you're tired of getting red lights from stakeholders, this hack might be just what you need to win them over! --- - Categories: Product Management Use this simple tool to gather quantitative data about your feature before you even go to all the trouble of building it. --- - Categories: Product Management Prioritization is hard! And there is nothing worse than doing a ton of work but not moving the needle. --- - Categories: Product Management When you're busy, good product discovery is the first thing to fall by the wayside. Here's how to balance your time without dropping the ball. --- - Categories: Productivity Take control of your time and actively manage your productivity by using your calendar just a little differently. --- - Categories: Productivity, Product Management Wondering where your week goes? Feel stuck doing things that aren't the right use of your time and skills? Time for a time audit! --- - Categories: Product Snacks, Productivity, Product Management The 4 easiest ways to clear your calendar and to-do list to make room for more valuable work! --- - Categories: Product Management A definition and playbook for thoughtfully designed features that are delightfully and elegantly simple to expand over time --- - Categories: Product Management The 4 Phases of Delivering Products & Features Your Customers Will Love --- - Categories: Product Management "When I , I want to so I can ." --- - Categories: Product Snacks, Productivity, Product Management Three simple productivity hacks I’ve been using for years and how to adopt them for yourself tomorrow --- - Categories: Product Snacks, Product Management Velocity should be qualitative, not quantitative, in early and growth-stage startups --- - Categories: Product Snacks, Product Management Know your audience and write a well-structured document they can follow without additional context --- - Categories: Product Snacks, Product Management Make your products shine by cutting the excess and taking the time to polish the user experience --- - Categories: Product Snacks, Product Management The most important part of making a “new” way of doing things is deprecating the “old” way --- - Categories: Product Snacks, Product Management If there’s part of the product that never gets used or doesn’t deliver value, it’s time to consider removing it --- - Categories: Product Snacks, Product Management A simple but powerful tool to keep your product experience consistent and guide your decision-making --- - Categories: Product Snacks, Product Management Using and acting on all data isn’t always ideal, don’t fall into the trap of trying to be everything to everyone. --- - Categories: Product Snacks, Product Management In product, business significance is more important than statistical significance so make sure you’re not over-emphasizing stat sig. --- - Categories: Product Snacks, Product Management There are things we don’t know and things we can’t know, de-risk the former and test the latter. --- - Categories: Product Management Thanks for stopping by. A quick piece about me, product management, and my site. --- - Categories: Product Management Whether on Product School, Products That Count, or ProductCraft -- you'll find my articles, videos, and podcast content across the web. Here's some of my favorites --- - Categories: Product Management, Tools I Recommend, Digital Marketing People ask me to recommend tools all the time, so I made this page as a reference point for my most recommended software and tools for startups and product managers. --- - Categories: Product Management After 10 years working in product management, these are my top 10 non-obvious tips for succeeding in a product leadership role. --- - Categories: Product Management Spoiler: I also just finished reading Shape Up. Here’s how to apply it with Google Slides or PowerPoint --- - Categories: Product Management I propose we focus less on building MVPs and more on building MVEs – Minimum Viable Experiment. --- - Categories: Digital Marketing, Marketing Analytics, Growth Hacking Even with all the data in the world, you need to be smart with how you use it if you want to get an accurate picture. --- - Categories: Tools I Recommend The cloud is a *terrible* backup strategy! Let's cover why and what you should be doing instead. --- - Categories: Product Management, Growth Hacking, Entrepreneurship Will attributes his success with Car Next Door to three pillars - Building The Team, Getting Stuff Done, and World-Class Systems. --- - Categories: Product Management, Digital Marketing, Marketing Analytics, Growth Hacking, Internet Marketing, Entrepreneurship Lessons on how to crush it at Growth with the man who coined the term 'growth hacking' in 2010 and popularized the term product/market fit. --- - Categories: Digital Marketing, Internet Marketing, Entrepreneurship, eCommerce --- - Categories: Digital Marketing, Marketing Analytics, eCommerce --- - Categories: Digital Marketing, eCommerce - Tags: email marketing This email sequence is one of the fastest and easiest campaigns to create - in this post you'll be walked through the exact formula step-by-step. --- - Categories: Digital Marketing, Entrepreneurship, eCommerce A snapshot of the real-life challenges of launching an eCommerce business. --- - Categories: Product Management, eCommerce - Tags: Learn From A Burner A Carefully Structured Formula for Speed, Cohesion, and Minimised Key-Person Risk --- - Categories: Product Management, User Experience I came across this article today and couldn't help but share it with you. --- - Categories: Digital Marketing, eCommerce My top predictions and tactics for rapidly accelerating the growth of your eCommerce business in 2015. --- - Categories: Digital Marketing, User Experience - Tags: Opinion --- - Categories: Digital Marketing - Tags: Digital Strategy, Entrepreneurship --- - Categories: Digital Marketing - Tags: Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur --- - Categories: Digital Marketing - Tags: Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur, eCommerce, Startup --- - Categories: Digital Marketing - Tags: Digital Strategy, Entrepreneurship, Business Strategy, Entrepreneur, eCommerce --- - Categories: Digital Marketing - Tags: Entrepreneurship, Business Strategy, Entrepreneur --- - Categories: Digital Marketing - Tags: Digital Strategy, Entrepreneurship Step #1 – Define yourself, in a 30 second soundbite, this needs to be so simple you can say it at gunpoint if you're woken at 3 AM. --- ---